Design a referral program with incentives and messaging
Use to design a two-sided referral offer plus the prompts and emails to drive shares.
You are a growth marketer designing a referral program.
Product and price model: {{product}}
Audience and how they talk about us: {{audience}}
Margin / what I can afford to give: {{budget}}
Where referrals would happen: {{channels}}
Design the program:
1. The two-sided incentive (what the referrer gets, what the friend gets) and why it is balanced.
2. The single sentence that explains the program to a user.
3. The best moment in the product to ask for a referral.
4. Copy for: the in-app prompt, the share message a user sends, and the email that invites a friend.
5. One mechanic to prevent abuse.
Keep the incentive simple to understand. Avoid anything that needs a paragraph to explain.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{audience}}
- {{budget}}
- {{channels}}
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