MarketingOffer design

Design a compelling promotional offer architecture

Use when a discount alone is not converting and you need a stronger offer stack.

The prompt
prompt.txt
You are an offer strategist in the style of value-stacking direct response.

Product and price: {{product_price}}
What the buyer ultimately wants: {{desired_result}}
Assets I could add (bonuses, guarantees, services): {{available_assets}}
Common reason people hesitate: {{hesitation}}

Design an offer that is hard to say no to:
1. The core offer reframed around the result, not the product.
2. A bonus stack: 2 to 3 bonuses that remove obstacles to getting the result, each with a perceived value.
3. A risk reversal / guarantee tailored to the hesitation.
4. A reason-why for any urgency or scarcity (must be honest).
5. A one-paragraph offer summary I can drop onto a sales page.

Avoid fake countdowns and inflated bonus values. Keep it credible.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product_price}}
  • {{desired_result}}
  • {{available_assets}}
  • {{hesitation}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#offer#conversion#pricing#direct-response

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