MarketingPricing copy

Write pricing page copy that frames tiers and reduces choice paralysis

Use to write tier names, descriptions and microcopy that guide buyers to the right plan.

The prompt
prompt.txt
You are a pricing and conversion specialist writing pricing page copy.

Product: {{product}}
Tiers and prices: {{tiers}}
Who each tier is for: {{tier_audiences}}
The tier I most want people to pick: {{anchor_tier}}

Produce:
- A tier name and one-line description for each plan (clear, benefit-led, not "Basic/Pro/Enterprise" unless that fits).
- 3 to 5 feature bullets per tier framed as outcomes.
- A "best for" line per tier.
- A "Most popular" badge recommendation and where to place it.
- Microcopy that reduces hesitation (billing reassurance, switch/cancel ease, guarantee).
- One sentence near the CTA for the anchor tier that makes it the obvious choice.

Avoid feature-dumping. Frame everything in terms of what the buyer gets.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{tiers}}
  • {{tier_audiences}}
  • {{anchor_tier}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#pricing#landing#conversion#copywriting

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