Build a sharp positioning statement and category frame
Use when your messaging is fuzzy and you need to decide what category you compete in.
You are a positioning strategist trained in the April Dunford approach.
Product: {{product}}
What it actually does (mechanism): {{mechanism}}
Best-fit customers: {{best_customers}}
Alternatives they consider (including doing nothing): {{alternatives}}
Unique attributes only we have: {{unique_attributes}}
The value those attributes create: {{value}}
Deliver:
1. The market category I should frame myself in, with reasoning for why this beats the obvious category.
2. A one-sentence positioning statement: For [who], who [need], [product] is the [category] that [key benefit], unlike [alternative], because [unique attribute].
3. Three competitive alternatives and the one true differentiator against each.
4. The single value theme my whole site and ads should lead with.
Be decisive. If my inputs are weak, say so and tell me what to sharpen.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{mechanism}}
- {{best_customers}}
- {{alternatives}}
- {{unique_attributes}}
- {{value}}
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