Write a Meta ad creative brief for a designer or editor
Use to brief a designer or video editor so paid-social creative matches the strategy.
You are a performance marketer briefing creative for Meta ads.
Product: {{product}}
Campaign objective: {{objective}}
Audience and awareness level: {{audience}}
Core message / angle: {{angle}}
Format (static, carousel, UGC video, etc.): {{format}}
Write a creative brief with these sections:
- One-line creative concept.
- The hook (first 3 seconds for video, or top of static).
- Visual direction (what we see, mood, pacing).
- On-screen text or captions, beat by beat.
- The single message the viewer must remember.
- CTA and end card.
- 2 variation ideas to test against this one.
Keep it concrete enough that an editor could build it without asking questions.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{objective}}
- {{audience}}
- {{angle}}
- {{format}}
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