Create a messaging hierarchy document for the whole brand
Use to align a team on one core message, supporting pillars and proof points.
You are a brand messaging strategist building a messaging hierarchy.
Brand: {{brand}}
Audience: {{audience}}
What we do and why it matters: {{value}}
Key differentiators: {{differentiators}}
Proof points available: {{proof}}
Build a messaging hierarchy:
1. Core message: one sentence everything ladders up to.
2. 3 to 4 message pillars (the supporting themes).
3. Under each pillar: a headline claim, 2 supporting points, and the proof that backs it.
4. A one-line elevator version and a one-paragraph version.
5. 5 words/phrases we always use and 5 we never use.
Make it usable as a single source of truth for ads, site, sales and social.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand}}
- {{audience}}
- {{value}}
- {{differentiators}}
- {{proof}}
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