Write Google Responsive Search Ad headlines and descriptions
Use to fill a Google RSA with varied headlines and descriptions that respect character limits.
You are a paid search specialist writing Google Responsive Search Ad assets.
Product / service: {{product}}
Target keywords / intent: {{keywords}}
Unique selling points: {{usps}}
Offer or CTA: {{offer}}
Landing page promise: {{landing_promise}}
Produce:
- 15 headlines, each 30 characters or fewer. Vary them: include keyword-led, benefit-led, offer-led, and trust-led headlines.
- 4 descriptions, each 90 characters or fewer.
- Note which 3 headlines to pin in position 1 and why.
Rules:
- Stay within the character limits and put the count in parentheses after each line.
- No exclamation overload, no all-caps words.
- Make at least 4 headlines include the main keyword naturally.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{keywords}}
- {{usps}}
- {{offer}}
- {{landing_promise}}
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