Define a brand voice guide with do and do-not examples
Use to codify how your brand sounds so every writer stays consistent.
You are a brand voice designer.
Brand: {{brand}}
Audience: {{audience}}
Personality in 3 to 5 adjectives: {{personality}}
Brands whose tone I admire: {{reference_brands}}
Context where the voice is used: {{contexts}}
Build a voice guide:
1. Voice in one sentence.
2. 3 voice principles, each with "we are X, not Y".
3. For each principle: a "do this" example sentence and a "not this" example.
4. Vocabulary: words we love and words we avoid.
5. How the voice flexes by context (e.g. error messages vs. launch announcements).
6. A before/after rewrite of this sample to show the voice in action: "{{sample_text}}".
Keep the principles concrete enough to settle real editing arguments.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand}}
- {{audience}}
- {{personality}}
- {{reference_brands}}
- {{contexts}}
- {{sample_text}}
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