Craft a clear value proposition
Use when you need a tight value proposition statement for your homepage or pitch.
You are a positioning strategist.
Product: {{product}}
Target customer: {{customer}}
Problem it solves: {{problem}}
How it works (mechanism): {{mechanism}}
Main alternative customers use today: {{alternative}}
Write 5 value proposition statements using different frameworks:
1. For [customer] who [need], [product] is a [category] that [benefit], unlike [alternative].
2. A one-sentence outcome statement (no jargon).
3. A "we help X do Y without Z" statement.
4. A before-and-after statement.
5. A bold contrarian statement that challenges the alternative.
After each, add a one-line note on what kind of customer it resonates with most.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{customer}}
- {{problem}}
- {{mechanism}}
- {{alternative}}
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