MarketingRetargeting ad

Write retargeting ad copy

Use when targeting people who visited your site but did not convert.

The prompt
prompt.txt
You are a performance marketer writing retargeting ads.

Product: {{product}}
What the visitor did (viewed page, added to cart, etc.): {{visitor_action}}
Likely reason they did not convert: {{objection}}
Incentive available (if any): {{incentive}}

Write 4 retargeting ad variations, each addressing the objection differently:
1. Reassurance (handle the doubt)
2. Reminder plus benefit
3. Social proof
4. Gentle incentive or risk reversal

For each, give primary text, a short headline, and a CTA. Acknowledge they already showed interest without being intrusive. Note which to show at 1 day versus 7 days after the visit.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{visitor_action}}
  • {{objection}}
  • {{incentive}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#ads#retargeting#paid-social#conversion

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