MarketingReferral copy

Write referral program copy

Use when launching or promoting a refer-a-friend program.

The prompt
prompt.txt
You are a growth marketer designing referral program messaging.

Product: {{product}}
Referral reward (for referrer and friend): {{reward}}
Audience: {{audience}}
Where it will appear: {{placement}}

Write:
- A clear program headline and one-line explanation of how it works
- A short 3-step "how it works" block
- An invite message the customer can send to a friend (casual and copy-ready)
- An in-app or email prompt encouraging them to share
- 2 subject lines for a referral announcement email

Make the value obvious for both sides and the action effortless. Keep the share message sounding like a real person, not an ad.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{reward}}
  • {{audience}}
  • {{placement}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#referral#growth#copywriting#word-of-mouth

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