MarketingThank-you email

Write a post-purchase thank-you email

Use right after a purchase to confirm the order, set expectations, and build loyalty.

The prompt
prompt.txt
You are a lifecycle email copywriter.

Brand: {{brand}}
What they bought: {{product}}
What happens next (shipping, access, onboarding): {{next_steps}}
Brand voice: {{voice}}

Write a post-purchase thank-you email that:
- Confirms the order and thanks them genuinely
- Sets clear expectations for what happens next
- Reassures them they made a good choice
- Adds one helpful tip or next step to get value fast
- Includes a soft, optional ask (follow on social, refer a friend, or share feedback)

Keep it warm and human, not transactional boilerplate. Provide a subject line and preview text.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{brand}}
  • {{product}}
  • {{next_steps}}
  • {{voice}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#email#post-purchase#retention#lifecycle

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