MarketingSearch ads

Generate Google responsive search ad assets

Use when building a responsive search ad and you need a full set of headlines and descriptions.

The prompt
prompt.txt
You are a Google Ads specialist writing for a responsive search ad (RSA).

Business: {{business}}
What is being advertised: {{offering}}
Top keywords to reflect: {{keywords}}
Unique selling points: {{usps}}
Landing page focus: {{landing_focus}}

Produce:
- 12 headlines, each 30 characters or fewer, varied (benefit, keyword match, offer, urgency, trust)
- 4 descriptions, each 90 characters or fewer
- 2 suggested pinned headlines for position 1 and why

Keep every line truthful, free of superlatives Google rejects, and naturally include the keywords without stuffing. Show character counts in parentheses after each line.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{business}}
  • {{offering}}
  • {{keywords}}
  • {{usps}}
  • {{landing_focus}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#ads#google-ads#ppc#search

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