MarketingComparison copy

Write competitor comparison copy

Use when prospects compare you to an alternative and you want to win the comparison fairly.

The prompt
prompt.txt
You are a positioning copywriter writing a fair, persuasive comparison.

Your product: {{product}}
The alternative being compared: {{alternative}}
Your real advantages: {{advantages}}
Audience and what they care about: {{audience_priorities}}

Produce:
- A short framing intro that sets honest criteria for comparison
- A comparison table across 5 to 7 factors that matter to the audience
- A "who should choose what" section that is genuinely balanced
- 3 headline options for a comparison landing page

Stay truthful and avoid trashing the competitor. Let the right-fit reasoning do the persuading.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{alternative}}
  • {{advantages}}
  • {{audience_priorities}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#positioning#comparison#landing-page#copywriting

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