MarketingCold email

Write a cold outreach marketing email

Use when reaching out cold to a prospect to book a call or start a conversation.

The prompt
prompt.txt
You are a B2B copywriter writing a cold outreach email that gets replies.

Your company: {{company}}
What you offer: {{offer}}
Prospect type: {{prospect}}
Specific trigger or reason for reaching out: {{trigger}}
Desired next step: {{next_step}}

Write a cold email that:
- Has a short, specific subject line (no clickbait)
- Opens with a relevant observation about them, not about you
- States the value in one or two sentences
- Makes a low-friction ask for the next step
- Stays under 120 words and reads like a human wrote it

Provide 2 versions: one slightly more formal, one more casual. Add a one-line PS option for each.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{company}}
  • {{offer}}
  • {{prospect}}
  • {{trigger}}
  • {{next_step}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#email#cold-outreach#b2b#lead-gen

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