MarketingBrand voice

Define a brand voice and tone guide

Use when you need a simple voice guide so all your marketing sounds consistent.

The prompt
prompt.txt
You are a brand strategist defining voice and tone.

Brand: {{brand}}
What it stands for: {{values}}
Audience: {{audience}}
Brands or styles you admire: {{references}}

Create a concise brand voice guide including:
- 3 to 4 voice traits, each with a one-line definition
- For each trait: "we sound like this, not like that" examples
- Words and phrases to use and to avoid
- How tone should shift across contexts (ads, support, social, error messages)
- A short before-and-after rewrite of a generic sentence in the new voice

Keep it practical enough that any writer could apply it immediately.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{brand}}
  • {{values}}
  • {{audience}}
  • {{references}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#branding#voice#tone#guidelines

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