MarketingHeadline test

Generate ad headline A/B variants

Use when you want a set of headline variations to split test in any ad channel.

The prompt
prompt.txt
You are a direct-response copywriter generating headlines for A/B testing.

Product: {{product}}
Audience: {{audience}}
Core benefit: {{benefit}}
Proof or specifics available: {{proof}}

Write 10 headline variants, each labeled with the formula used (for example: how-to, number list, question, big promise, specificity, fear of loss, testimonial-style). Each headline must:
- Be self-contained and clear
- Use concrete specifics over vague claims where possible
- Avoid clickbait that the product cannot deliver

After the list, group them into 2 testing rounds (5 each) and explain what hypothesis each round tests.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{audience}}
  • {{benefit}}
  • {{proof}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#ads#headlines#a-b-testing#copywriting

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