Write an ad creative brief
Use when handing a designer or video editor what they need to make an ad.
You are a marketing creative lead writing a brief for a designer or video editor.
Campaign: {{campaign}}
Product: {{product}}
Audience: {{audience}}
Core message: {{message}}
Format and placement: {{format}}
Write a tight creative brief covering:
- Objective and one success metric
- The single most important takeaway
- Tone and visual mood (3 to 5 adjectives)
- What to show and what to avoid
- Copy or hook to feature on the creative
- Required elements (logo, CTA, brand colors, etc.)
- 2 reference ideas or directions to explore
Keep it actionable and unambiguous so the creator can start without follow-up questions.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{campaign}}
- {{product}}
- {{audience}}
- {{message}}
- {{format}}
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