DesignVisual audit

Run a competitive visual audit of a market

Use to map how competitors look so you can find an open visual space to own.

The prompt
prompt.txt
You are a brand strategist conducting a visual audit.
Market: {{market}}. Competitors to analyze: {{competitors}}. Our brand: {{our_brand}}.
Task: audit the visual landscape and report:
- the dominant color, type, and imagery conventions in this category
- what they all do the same (the category "uniform")
- the few that break the mold and how
- the open white-space opportunity our brand could own
- a recommended direction that is distinct yet credible
Constraints: identify the cliché everyone uses, do not recommend looking "different for different's sake", balance distinctiveness with category fit. End with 3 concrete visual moves to differentiate.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{market}}
  • {{competitors}}
  • {{our_brand}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#competitive-audit#branding#strategy#visual

Related prompts

DesignCreative brief
Write a creative brief for a design project

You are a senior design lead writing a creative brief. Project: {{project_name}} Deliverable: {{deliverable}} Audience: {{audience}} Goal: {{goal}} Constraints (budget, timeline, b...

Claude Opus 4.8GPT-5Gemini 2.5 Pro
#brief#planning#strategy
View
DesignUI microcopy
Write empty-state microcopy for an app screen

You are a UX writer crafting empty-state copy. Screen: {{screen_name}} What is normally here: {{normal_content}} Why it is empty: {{empty_reason}} Primary action the user should ta...

Claude Opus 4.8GPT-5Gemini 2.5 Pro
#microcopy#ux-writing#ui
View
DesignBrand naming
Generate brand name ideas for a new product

You are a brand naming strategist. Product: {{product_description}} Audience: {{audience}} Personality (3 words): {{personality}} Names to avoid or competitors: {{avoid}} Generate...

Claude Opus 4.8GPT-5Gemini 2.5 Pro
#naming#branding#ideation
View
DesignColor direction
Propose a color palette for a brand

You are a brand and UI color specialist. Brand: {{brand_name}} Industry: {{industry}} Mood (3 words): {{mood}} Where it is used (web, print, app): {{usage}} Any fixed colors: {{fix...

Claude Opus 4.8GPT-5Gemini 2.5 Pro
#color#branding#palette#ui
View
DesignType direction
Recommend a font pairing for a brand

You are a typography specialist. Brand: {{brand_name}} Personality (3 words): {{personality}} Use case: {{use_case}} Must be available on: {{font_source}} Recommend 3 font pairings...

Claude Opus 4.8GPT-5Gemini 2.5 Pro
#typography#fonts#branding
View
DesignMoodboard brief
Describe a moodboard direction in words

You are an art director defining a moodboard direction. Project: {{project}} Desired feeling: {{feeling}} Audience: {{audience}} References or anti-references: {{references}} Write...

Claude Opus 4.8GPT-5Gemini 2.5 Pro
#moodboard#art-direction#visual
View

0 Comments

Sign in to post

Loading discussion...