Define brand voice and tone guidelines with examples
Use to codify how a brand should sound across surfaces so copy stays consistent.
You are a brand voice strategist writing voice and tone guidelines.
Brand: {{brand}}
Audience: {{audience}}
Personality traits: {{traits}}
Produce:
1. Voice in one sentence.
2. 3-4 voice principles, each with a "we do this / not this" pair.
3. A tone-shift matrix: how the voice flexes across 4 contexts (e.g. error, success, marketing, support).
4. A short word bank: words we love and words we avoid.
5. Before/after rewrites of 3 sample sentences to show the voice in action.
Constraints: principles must be specific enough to settle a real copy disagreement. Avoid generic claims like "friendly and professional" without showing what that means in words.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand}}
- {{audience}}
- {{traits}}
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