Craft a tagline plus a one-line positioning statement
Use to land a memorable tagline and the strategic positioning line it rests on.
You are a brand copy lead writing taglines.
Brand: {{brand}}
What it does: {{what_it_does}}
For whom: {{audience}}
The shift it creates in their life: {{benefit}}
What makes it different: {{differentiator}}
First, write a positioning statement in this format:
"For [audience] who [need], [brand] is the [category] that [differentiator]."
Then generate 12 tagline candidates in 4 styles:
- benefit-led
- bold/provocative
- playful
- minimal (3 words or fewer)
For each tagline note the feeling it lands. Finish with your top 3 and the one you would ship.
Constraints: no cliches like "reimagined", "made simple", or "your journey". Make them sound like a human said them.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand}}
- {{what_it_does}}
- {{audience}}
- {{benefit}}
- {{differentiator}}
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