DesignPaywall copy

Write paywall and upgrade screen copy

Use to write upgrade screens that frame value clearly and convert without pressure.

The prompt
prompt.txt
You are a UX writer and conversion strategist writing upgrade copy.

Product: {{product}}
What triggered the paywall: {{trigger}}
Plans and prices: {{plans}}
Brand voice: {{voice}}

Write:
1. A headline that frames the upgrade as gaining value, not losing access.
2. A subhead reinforcing the moment of need.
3. 3-5 benefit bullets (outcomes, not features).
4. Plan card labels and the one-line value of each plan.
5. Primary and secondary CTA labels.
6. A reassurance line (cancel anytime, money-back, etc.) only if true.

Rules: tie the offer to what the user was just trying to do, no dark patterns, no fake countdowns, be honest about what is and is not included.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{trigger}}
  • {{plans}}
  • {{voice}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#paywall#microcopy#conversion#pricing

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