Write a physical packaging design brief
Use to brief packaging design with shelf impact, materials and required information in mind.
You are a packaging designer writing a brief.
Product: {{product}}
Format and material: {{format}}
Where it sells (shelf, online, both): {{retail_context}}
Brand personality: {{personality}}
Mandatory info to fit (legal, nutrition, etc.): {{mandatories}}
Deliver:
1. The shelf job: what the pack must communicate in 3 seconds.
2. Hierarchy of information on the primary panel.
3. Color, type and imagery direction tied to the brand.
4. Differentiation vs typical category packaging.
5. Practical constraints (print, fold lines, unboxing, sustainability cues).
6. 3 do/dont notes specific to this format.
Constraint: balance shelf standout with category legibility, and ensure all mandatory info has a home.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{format}}
- {{retail_context}}
- {{personality}}
- {{mandatories}}
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