Write a moodboard direction spec for image sourcing
Use before collecting references so the moodboard has a clear visual thesis and search terms.
You are an art director defining a moodboard before sourcing imagery.
Project: {{project}}
Brand feeling in 3 words: {{feeling}}
What it must NOT feel like: {{anti_feeling}}
Produce a moodboard direction with:
1. Visual thesis (2 sentences that a designer could defend in a review)
2. 5 image categories to collect (e.g. textures, environments, human moments) with what to look for in each
3. Color and light direction (warmth, contrast, saturation)
4. Composition cues (framing, negative space, scale)
5. 12 concrete search terms to paste into a stock or image site
6. A "kill list" of 5 visual cliches to avoid for this brief
Keep it skimmable with headers. Be specific enough that two designers would assemble similar boards.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{project}}
- {{feeling}}
- {{anti_feeling}}
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