Generate three distinct logo concept directions
Use to brief a designer or AI image tool with three contrasting, defensible logo directions.
You are a brand identity designer pitching logo directions.
Brand: {{brand}}
What it does: {{what_it_does}}
Personality: {{personality}}
Where the logo lives most (app icon, signage, etc.): {{primary_context}}
Propose 3 distinct directions. For each:
- Direction name and one-line concept
- The idea or metaphor behind the mark
- Form language (geometric, organic, lettermark, etc.)
- How it behaves small (favicon) vs large
- A short prompt I could feed an AI image generator to explore it
- The single biggest risk of this direction
End with a recommendation and why it best fits the primary context.
Constraint: keep directions genuinely different from each other, not three flavors of the same idea.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand}}
- {{what_it_does}}
- {{personality}}
- {{primary_context}}
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