Write a full set of empty-state microcopy for an app
Use when designing empty states and you need on-brand, helpful copy that nudges action.
You are a UX writer crafting empty-state copy.
Product: {{product}}
Brand voice: {{voice}}
The screen: {{screen_name}}
Why it is empty: {{empty_reason}}
The one action we want: {{primary_action}}
Write 4 variations, each with:
- a headline (max 6 words)
- a supporting line (max 18 words) that removes friction or sets expectations
- a primary button label (1-3 words)
- an optional secondary link label
Then mark which variation you recommend and why in one sentence.
Constraints: never blame the user, avoid the word "oops", keep it in the stated brand voice, and make sure the button label is a verb the user can act on now.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{voice}}
- {{screen_name}}
- {{empty_reason}}
- {{primary_action}}
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