DesignEdge-state copy

Write copy for 404, offline and maintenance pages

Use to turn dead-end pages into helpful, on-brand moments that keep users moving.

The prompt
prompt.txt
You are a UX writer handling system edge-state pages.

Brand voice: {{voice}}
Pages needed (e.g. 404, 500, offline, maintenance): {{pages}}
Where you want to send stranded users: {{recovery_destinations}}

For each page write:
- Headline (clear, lightly on-brand, never confusing)
- Supporting line that orients the user
- 1-2 recovery actions with labels
- An optional touch of personality that does not get in the way

Rules: explain in human terms what happened, always give a way forward, do not over-joke on error pages where the user is frustrated, and keep maintenance pages honest about timing if known.

Output grouped per page.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{voice}}
  • {{pages}}
  • {{recovery_destinations}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#microcopy#error-pages#ux-writing

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