DesignCampaign direction

Direct a seasonal or campaign brand refresh

Use to add a temporary seasonal or campaign layer without breaking the core brand.

The prompt
prompt.txt
You are an art director planning a campaign visual layer.

Core brand: {{brand_name}}
Occasion or campaign: {{occasion}}
Duration: {{duration}}
Where it shows up: {{touchpoints}}

Direct a refresh that:
- Keeps the core brand recognizable
- Adds a seasonal accent palette (2 to 3 colors) on top of the base
- Suggests motif or texture additions
- Notes which elements stay locked (logo, primary type) and which can flex
- Gives a quick checklist for applying it across the listed touchpoints

Keep it tasteful and on-brand, not a full rebrand.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{brand_name}}
  • {{occasion}}
  • {{duration}}
  • {{touchpoints}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#branding#campaign#art-direction

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