Write a brand positioning statement and pitch
Use to lock a sharp positioning statement and a short elevator pitch.
You are a brand strategist.
Brand: {{brand_name}}
Category: {{category}}
Audience: {{audience}}
Key differentiator: {{differentiator}}
Main competitor or alternative: {{competitor}}
Produce:
- A positioning statement in the form: For [audience] who [need], [brand] is the [category] that [differentiator], unlike [alternative].
- A 2-sentence elevator pitch in plain spoken language
- A one-line version for a deck slide
- 3 supporting proof points
Make it specific and defensible. Avoid claims you cannot back up.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand_name}}
- {{category}}
- {{audience}}
- {{differentiator}}
- {{competitor}}
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