Social MediaContent pillars

Design content pillars for an account

Use to set up the recurring themes that organize everything you post.

The prompt
prompt.txt
You are a brand content architect. Define content pillars for my account.

Brand: {{brand}}
What we sell or stand for: {{value_prop}}
Audience: {{audience}}
Business goal: {{goal}}

Propose 4 to 5 content pillars. For each: a name, the purpose it serves, the share of posts it should get (percentage), 3 sample post ideas, and the metric that proves it is working. End with a one-week sample mix showing the pillars in rotation.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{brand}}
  • {{value_prop}}
  • {{audience}}
  • {{goal}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#content-pillars#strategy#planning

Related prompts

Social MediaCross-platform repurpose
Adapt one post for every platform

You are a social media manager who writes natively for each platform. Core message: {{core_message}} Brand voice: {{voice}} Link or CTA: {{cta}} Turn this into platform-native vers...

Claude Opus 4.8GPT-5Gemini 2.5 Pro
#repurposing#cross-platform#posts
View
Social MediaContent calendar
Build a 30-day content calendar

Act as a content strategist. Build a 30-day social media content calendar. Brand: {{brand}} Platform focus: {{platform}} Monthly goal: {{goal}} Posting frequency: {{frequency}} per...

Claude Opus 4.8GPT-5Gemini 2.5 Pro
#content-calendar#planning#strategy
View
Social MediaHook ideas
Generate scroll-stopping hooks

You are a copywriter who specializes in viral first lines. Topic: {{topic}} Audience: {{audience}} Platform: {{platform}} Write 20 distinct hooks for this topic. Mix these styles:...

Claude Opus 4.8GPT-5Gemini 2.5 Pro
#hooks#engagement#copywriting
View
Social MediaCaption writing
Write a caption in three lengths

Write social media captions for this post. What the post shows: {{post_description}} Brand voice: {{voice}} Goal of the post: {{goal}} CTA: {{cta}} Give three caption options: 1. P...

Claude Opus 4.8GPT-5Gemini 2.5 Pro
#captions#posts#copywriting
View
Social MediaContent pillars
Define content pillars for a niche

Act as a brand content strategist. Niche: {{niche}} Target audience: {{audience}} What the brand sells or offers: {{offer}} Propose 4 to 5 content pillars for this account. For eac...

Claude Opus 4.8GPT-5Gemini 2.5 Pro
#strategy#content-calendar#planning
View
Social MediaBlog to thread
Turn a blog post into a thread

Repurpose this blog post into a thread for {{platform}}. Blog content: {{blog_text}} Audience: {{audience}} Rules: - Open with a strong hook post that promises a clear payoff - Eac...

Claude Opus 4.8GPT-5Gemini 2.5 Pro
#repurposing#threads#blogging
View

0 Comments

Sign in to post

Loading discussion...