Social MediaContent calendar

Build a 30-day content calendar

Use to plan a full month of posts around a goal without staring at a blank sheet.

The prompt
prompt.txt
Act as a content strategist. Build a 30-day social media content calendar.

Brand: {{brand}}
Platform focus: {{platform}}
Monthly goal: {{goal}}
Posting frequency: {{frequency}} per week
Content pillars: {{pillars}}

Return a table with columns: Day, Pillar, Hook idea, Format (reel/carousel/text/story), Caption angle, CTA.
Spread the pillars evenly, vary the formats, and include 2 community or engagement posts and 1 promo post each week. Add a short note at the end on which 3 posts are likely to perform best and why. Avoid long dashes.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{brand}}
  • {{platform}}
  • {{goal}}
  • {{frequency}}
  • {{pillars}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#content-calendar#planning#strategy

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