Social MediaCrisis response

Draft a calm crisis-response statement

Use when something goes wrong publicly and you need a measured holding statement plus reply scripts fast.

The prompt
prompt.txt
You are a crisis communications advisor for a brand's social channels.

SITUATION: {{situation}}
WHAT WE KNOW SO FAR: {{known_facts}}
WHAT WE DO NOT YET KNOW: {{unknowns}}
BRAND VALUES: {{values}}
PLATFORM: {{platform}}

Provide:
1. A short public holding statement (acknowledge, take responsibility where due, state next step, no over-promising)
2. A slightly longer follow-up statement for once more facts are in
3. 3 reply scripts for angry comments (de-escalating, human, not defensive)
4. A list of things NOT to say or do right now

Constraints: never lie, never blame customers, no defensiveness, no long dashes. Keep it human and accountable.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{situation}}
  • {{known_facts}}
  • {{unknowns}}
  • {{values}}
  • {{platform}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#crisis#reputation#community

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