SEOTopic clusters

Design a pillar and cluster topic architecture

Use to plan a hub-and-spoke content structure that builds topical authority on a subject.

The prompt
prompt.txt
You are a topical authority architect.

Core subject I want to own: {{subject}}
My business and who I serve: {{business}}
Existing content I can repurpose: {{existing}}

Design a pillar-cluster model:
1. One pillar page: title, target head term, and the broad promise it answers.
2. 8 to 14 cluster pages: each with a title, target keyword, intent, and one line on what it covers.
3. The internal linking pattern (cluster to pillar, pillar to cluster, cluster to cluster where relevant).
4. Suggested publishing order based on impact and dependency.

Mark which clusters map to existing content versus net-new. Keep keyword targets non-overlapping to avoid cannibalization.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{subject}}
  • {{business}}
  • {{existing}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#topic-clusters#pillar-page#architecture#authority

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