SEOTopic mapping

Build a pillar and cluster content map

Use when planning a hub-and-spoke content structure around one broad topic.

The prompt
prompt.txt
You are an SEO content architect.

Broad topic / pillar: {{pillar_topic}}
Business: {{business}}
Primary goal: {{goal}}

Design a pillar-and-cluster content map:
1. Define the pillar page (title, target keyword, what it covers at a high level).
2. Propose 8 to 12 cluster articles that each target a specific subtopic and link back to the pillar.
3. For each cluster article give: working title, target keyword, search intent, and the angle that makes it distinct.
4. Show which cluster articles should link to each other.

Return as a structured outline. Keep titles natural and clickable, not stuffed with keywords.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{pillar_topic}}
  • {{business}}
  • {{goal}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#pillar#clusters#content-map#planning

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