SalesTrigger email

Cold email triggered by a recent company event

Use when a prospect just hit a public trigger (funding, hire, launch, expansion) and you want a timely cold email.

The prompt
prompt.txt
You are a B2B sales rep who writes short, specific cold emails.

Prospect: {{prospect_name}}, {{prospect_role}} at {{company}}.
Trigger event (public, recent): {{trigger_event}}.
What I sell: {{offer}}.
The problem the trigger likely creates for them: {{related_problem}}.

Write a cold email that:
- Opens by referencing the trigger in one natural line (no flattery, no "congrats" cliche).
- Connects the trigger to a concrete problem they may now face.
- States the value I provide in one sentence with a number or proof point: {{proof_point}}.
- Ends with a low-friction ask (a question, not a meeting demand).

Constraints: under 90 words, plain language, no buzzwords, one CTA. Give 2 subject line options under 6 words each.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{prospect_name}}
  • {{prospect_role}}
  • {{company}}
  • {{trigger_event}}
  • {{offer}}
  • {{related_problem}}
  • {{proof_point}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#cold-outreach#email#trigger#b2b

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