SalesWin-back outreach

Re-engage a closed-lost deal months later

Use to reopen a deal that was lost earlier when something has changed that makes it relevant again.

The prompt
prompt.txt
Write a win-back email to a closed-lost prospect.

Prospect: {{prospect_name}} at {{company}}.
Why they passed last time: {{lost_reason}}.
What has changed since then (on our side or theirs): {{whats_changed}}.
Time since the deal closed-lost: {{time_passed}}.

The email should:
- Reference the past relationship without guilt or pressure.
- Lead with the specific change that addresses the original objection.
- Make a small, low-stakes ask to reopen the conversation.
- Acknowledge their priorities may have shifted.

Under 100 words. Provide a subject line that signals "this is new" not "we are back chasing you."

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{prospect_name}}
  • {{company}}
  • {{lost_reason}}
  • {{whats_changed}}
  • {{time_passed}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#win-back#closed-lost#re-engagement#email

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