Handle 'we already use a competitor' objection
Use when a prospect says they are already locked in with a competitor and you need to keep the conversation alive.
Script a response to: "We already use {{competitor}}."
My product: {{product}}.
Where I genuinely differ from {{competitor}}: {{differentiators}}.
Common pain points users of {{competitor}} report: {{competitor_gaps}}.
The response should:
- Respect their current choice (no trash talk).
- Plant one specific, non-obvious gap as a question.
- Position me as a comparison worth keeping warm, not an immediate switch.
- Offer a useful next step even if they stay (e.g. a benchmark or audit): {{soft_offer}}.
Output: the verbal response, plus a follow-up email version under 80 words.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{competitor}}
- {{product}}
- {{differentiators}}
- {{competitor_gaps}}
- {{soft_offer}}
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