Handle the 'it's too expensive' objection
Use to script a calm, value-anchored response when a prospect says your price is too high.
You are a sales coach. Script a response to the objection: "It's too expensive."
Context:
- Product: {{product}}
- Price: {{price}}
- Main value drivers: {{value_drivers}}
- The cost of their current situation / inaction: {{cost_of_inaction}}
Build the response so it:
1. Validates the concern without flinching or discounting immediately.
2. Asks one clarifying question to learn if it is budget, value, or timing.
3. Reframes price against the cost of inaction or ROI.
4. Offers a next step, not a discount.
Give me the spoken script, then 2 alternative one-liners for fast verbal use. Keep it conversational, not scripted-sounding.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{price}}
- {{value_drivers}}
- {{cost_of_inaction}}
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