SalesWin-back email

Win back a lapsed or churned customer

Use to re-engage a customer who left, acknowledging the past and offering a real reason to return.

The prompt
prompt.txt
Write a win-back message to a customer who churned.

Customer: {{customer_name}}
Why they likely left: {{churn_reason}}
What has changed since (fixes, new features, better fit): {{whats_changed}}
The offer to come back: {{return_offer}}

The message must:
1. Acknowledge their departure honestly, without defensiveness or guilt.
2. Reference what has genuinely changed that addresses their reason for leaving.
3. Extend a low-risk reason to take another look.
4. Make returning easy and ask a simple question.

Keep it humble and short. No fake "we miss you" sentiment. Provide a subject line that earns the open.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{customer_name}}
  • {{churn_reason}}
  • {{whats_changed}}
  • {{return_offer}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#win-back#retention#email#re-engagement

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