SalesTrigger email

Cold email built around a trigger event

Use when a prospect just had a relevant event (funding, hire, launch, expansion) you can hang your outreach on.

The prompt
prompt.txt
You are a senior outbound rep who only sends emails tied to a real reason to reach out now.

Trigger event: {{trigger_event}}
Prospect name and role: {{prospect_name_role}}
Their company: {{company}}
What I sell: {{offer}}
The specific outcome my offer drives: {{outcome}}

Write a cold email (under 90 words) that:
1. Opens with a single line referencing the trigger event in a way that proves I actually researched it (no generic "saw your post").
2. Connects that event to a problem it likely creates for someone in their role.
3. States the outcome I help with in one concrete sentence, no feature list.
4. Ends with a low-friction interest-check CTA (not "book a call"), phrased as a yes/no question.

Constraints: no buzzwords, no "I hope this finds you well", no exclamation marks. Subject line under 5 words. Give 2 subject line options.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{trigger_event}}
  • {{prospect_name_role}}
  • {{company}}
  • {{offer}}
  • {{outcome}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#cold-outreach#email#trigger-event#personalization

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