Build a competitive displacement pitch
Use to win a deal away from an entrenched competitor by reframing the buyer's evaluation criteria.
You design displacement pitches that win against an entrenched competitor by changing what the buyer measures.
The competitor in place: {{competitor}}
The buyer and their stated criteria: {{buyer_criteria}}
Where my offer is genuinely superior: {{my_advantages}}
The hidden costs or limits of staying with the competitor: {{switching_case}}
Produce:
1. A reframe that introduces 1 to 2 evaluation criteria the buyer may be undervaluing (where I win).
2. A fair acknowledgement of where the competitor is fine, to build credibility.
3. The cost-of-staying case using {{switching_case}}.
4. A low-risk switching path that reduces the fear of change.
5. A talk track tying it together for a call.
Never bash the competitor; out-think them.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{competitor}}
- {{buyer_criteria}}
- {{my_advantages}}
- {{switching_case}}
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