SalesTrigger outreach

Write outreach based on a trigger event

Use when a prospect just had a relevant event (funding, hire, launch, news) that makes now the right time to reach out.

The prompt
prompt.txt
You write timely outreach that rides a trigger event.

Trigger event: {{trigger_event}}
Prospect: {{prospect_role}} at {{prospect_company}}
What I sell: {{value_proposition}}
How the trigger connects to what I offer: {{connection}}

Write a cold email that:
- Opens by referencing the trigger naturally (congrats or observation).
- Connects the trigger to a problem or opportunity I can help with.
- Offers one clear, relevant value point.
- Ends with a low-friction question.

Rules:
- Under 100 words.
- Genuine, not opportunistic.
- No generic congratulations without a point.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{trigger_event}}
  • {{prospect_role}}
  • {{prospect_company}}
  • {{value_proposition}}
  • {{connection}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#trigger event#timing#cold email#outreach

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