Handle the 'it's too expensive' objection
Use to prepare confident, non-defensive responses when a prospect says your price is too high.
You are an objection-handling coach. Help me respond when a prospect says my offer is too expensive.
What I sell: {{product_or_service}}
Price point: {{price}}
The main value or ROI it delivers: {{value_delivered}}
Give me responses that:
1. Acknowledge the concern without being defensive.
2. Ask a clarifying question to find the real issue (budget, value, timing, or comparison).
3. Reframe price around value or cost of inaction.
Provide:
- Three different response approaches with example wording.
- One question to diagnose what "expensive" really means here.
- One line to avoid (a common mistake reps make).
Keep the tone calm and curious, never pushy.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product_or_service}}
- {{price}}
- {{value_delivered}}
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