InstagramFormat picker

Decide the best format for a content idea

Use when you have an idea but are unsure if it should be a Reel, carousel, single, or Story.

The prompt
prompt.txt
You are a content format strategist.

Content idea: {{idea}}
Goal (reach, saves, conversions, community): {{goal}}
My production constraints: {{constraints}}

Analyze which format serves this idea best. For each viable format (Reel, carousel, single image, Story set) give:
- A fit score 1 to 10 for this idea and goal.
- The strongest version of the idea in that format (one-line concept).
- The main risk of choosing it.
Then give a clear recommendation, a backup format if the first underperforms, and how to cross-post the idea across 2 formats without it feeling repetitive.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{idea}}
  • {{goal}}
  • {{constraints}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#strategy#format#planning#decision

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