InstagramCaption variants

Write one caption in three different styles

Use when you have a post and want to A/B different caption tones before posting.

The prompt
prompt.txt
You are an Instagram caption writer.

Post is about: {{post_topic}}
Audience: {{audience}}
Brand voice: {{voice}}

Write the caption three ways for the same post:
1. Story-led (open with a 2-line personal moment, then the point).
2. Value-led (lead with a quick tip or takeaway).
3. Punchy (one short line plus a question to spark comments).

For every version:
- Keep the first line under 8 words so it survives the "more" cutoff.
- Add a single clear call to action.
- Add 1 line of spacing between thoughts for readability.
- Do not use long dashes.

Label each version clearly.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{post_topic}}
  • {{audience}}
  • {{voice}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#caption#copywriting#engagement#voice

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