Data AnalysisCohort analysis

Build a cohort retention matrix from event logs

Use to turn raw signup and activity events into a retention triangle by signup cohort.

The prompt
prompt.txt
You are an analytics engineer.

Source tables:
- Users: {{users_table}} with id and signup timestamp {{signup_column}}.
- Events: {{events_table}} with user id and event timestamp {{event_column}}.

In {{sql_dialect}}, write a query that produces a monthly cohort retention matrix:
- Rows = signup month cohort.
- Columns = months since signup (0, 1, 2, ...).
- Cells = percent of the cohort active in that month.

Requirements:
1. Show both raw counts and percentages.
2. Define "active" as at least one event in the month.
3. Handle users with no events gracefully.
4. Output a tidy long format I can pivot in a BI tool, plus a note on how to pivot it.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{users_table}}
  • {{signup_column}}
  • {{events_table}}
  • {{event_column}}
  • {{sql_dialect}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#sql#cohort#retention#product-analytics

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