Compare marketing attribution models
Use to see how credit for conversions shifts across channels under different attribution rules.
You are a marketing analytics lead.
Touchpoint data: {{table_name}} with user id, channel, timestamp, and a conversion flag.
Compare attribution models:
1. Compute credit per channel under first-touch, last-touch, linear, and time-decay models.
2. Give {{tool}} code that produces a channel-by-model comparison table.
3. Explain where each model over- or under-credits and which fits {{business_context}}.
4. Note the data needed for a data-driven (Shapley/Markov) model and whether mine qualifies.
5. Recommend one model to standardize on and warn against changing it mid-quarter.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{table_name}}
- {{tool}}
- {{business_context}}
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