AutomationBeginner

How to Auto-Summarize Form Submissions and Post Them to Slack

Turn long form responses into a clean one-line summary with AI and drop it into a team channel the moment someone submits.

7 minBeginner

When a contact form or survey collects free-text answers, teammates rarely read the whole thing. This Zap takes each submission, asks an AI step to boil it down to a single actionable line plus a priority guess, and posts it to Slack so the right person can react fast.

What you need

  • A Zapier account
  • A form tool Zapier supports (Google Forms, Typeform, Tally, or Jotform)
  • A Slack workspace
  • About 10 minutes

Step 1: Set the form submission trigger

Create a new Zap and choose your form app as the trigger. For Google Forms the event is New Form Response; for Typeform it is New Entry. Connect the account, select the specific form, and test so Zapier loads a real submission with all its answer fields.

Zapier Editor - Form Trigger
Trigger: Typeform - New Entry
Form: Customer Feedback
Sample fields:
name = Priya Nair
email = priya@acme.io
message = The export button times out on...
rating = 2
A Typeform New Entry trigger with sample fields loaded.

Step 2: Add an AI summarize step

Add an action using AI by Zapier (or the OpenAI / Anthropic app if you have your own key). Map the message field into the prompt and ask for a one-line summary plus a priority label.

Prompt
Read this customer feedback and reply with exactly:
Summary: <one short line>
Priority: <High, Medium, or Low>

Rating given: {{rating}}/5
Feedback: {{message}}

Step 3: Format the Slack message

Add a Slack Send Channel Message action. Build a message that combines the original name and email with the AI output so the channel shows both who wrote in and the AI take on it.

Slack message body
New feedback from {{name}} ({{email}})
{{AI summary output}}
Original: {{message}}
Slack - #feedback channel
Agent
New feedback from Priya Nair (priya@acme.io)
Agent
Summary: Export button times out on large reports. Priority: High
How the posted message looks after the Zap runs.

Step 4: Test and turn it on

Run the full test from the editor. Check that the AI label feels right and that the Slack message renders cleanly. If the priority labels look off, tighten the prompt wording, then publish the Zap.

Route by priority
Add a Filter or Paths step after the AI action: send High items to an on-call channel and Low items to a quieter one. The AI label becomes your router.

Example: A 2-star comment about a slow export arrives, and the team channel instantly shows a one-line summary marked Priority: High, so a developer picks it up the same morning.

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Tags
#zapier#ai#slack#forms#notifications