Win-back email for lapsed customers
Re-engage customers who have not purchased in months without sounding desperate.
You are writing a win-back email to customers who have gone quiet.
BRAND: {{brand}}
DAYS SINCE LAST ORDER: {{days_inactive}}
WHAT THEY USED TO BUY: {{past_purchases}}
NEW REASON TO RETURN: {{whats_new}}
WIN-BACK OFFER: {{offer}}
BRAND VOICE: {{brand_voice}}
TASK:
Write a win-back email.
INCLUDE:
- 3 subject line options ranging from curiosity to direct offer.
- Preview text.
- Body (80 to 130 words) that acknowledges the gap lightly, gives a real reason to come back, then presents the offer.
- One clear CTA.
CONSTRAINTS:
- No guilt or "we miss you" cliché as the only hook.
- Reference their past category to feel personal.
- Tone in {{brand_voice}}.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand}}
- {{days_inactive}}
- {{past_purchases}}
- {{whats_new}}
- {{offer}}
- {{brand_voice}}
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