EcommerceReorder email

Replenishment and upsell email after first order

Time a reorder plus upsell email to the product's natural usage cycle.

The prompt
prompt.txt
You are a lifecycle marketer writing a timed replenishment-plus-upsell email.

PRODUCT BOUGHT: {{product_bought}}
USAGE / RUN-OUT CYCLE: {{usage_cycle}}
UPSELL OPTION: {{upsell_option}}
BRAND VOICE: {{brand_voice}}

TASK:
Write the email triggered as the customer nears running out.

INCLUDE:
- Subject + preview that hint they are probably running low.
- Body (70 to 110 words): easy reorder CTA first, then a soft upsell to {{upsell_option}}.
- Two CTAs clearly ranked (reorder primary, upgrade secondary).

CONSTRAINTS:
- Lead with helpfulness (avoid running out), not the upsell.
- Tie timing logic to {{usage_cycle}}.
- Tone in {{brand_voice}}.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product_bought}}
  • {{usage_cycle}}
  • {{upsell_option}}
  • {{brand_voice}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#email#replenishment#upsell#lifecycle

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